Fashion Studies: Theory and Practice

Duration: 2 years
Languages of Instruction: Russian
Mode of study: Full-Time
Field of study: 38.04.02 Management
Programme name: Fashion Studies: Theory and Practice
Tuition fee: 187 500 RUB / year
Special conditions: tuition fee waivers available  
Awards:
- Master degree diploma “Management” (MSSES, Russia)
- Master of Arts in Cultural Management  (University of Manchester, UK)
The Master Degree programme Fashion Industry is the first training programme in Russia aimed at the comprehensive study of fashion as the most important phenomenon of present-day culture.

The programme embraces workshops for fashion designers, curators of fashion projects, journalists from specialized publications, fashion photographers, and other professionals engaged in the fashion industry.

One of the educational projects is to organize an exhibition: the students shall prepare an exhibition and arrange it in one of the Moscow galleries. At the seminar related to academic writing, students will be able to test their writing skills and to write reviews of books and exhibitions and publish them in the Fashion Theory: Clothes, Body, Culture magazine.

The programme offers an interdisciplinary study of the phenomenon of fashion as a semiotic code linking clothing, body, and culture, and is a unique blend of theoretical disciplines and project-oriented courses (Fashion Curatorship, Fashion Industry, etc.). The programme develops applied essential professional skills related to fashion and design.
A broader understanding of the phenomenon of fashion that extends far beyond our wardrobe - we explore the concept of contemporaneity.
Lyudmila Alyabyeva, head of the program, chief editor of the Theory of Fashion magazine
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Training Programme

Compulsory Courses:

  • Fashion Theory (56 hours.) Lectures are conducted by Lyudmila Alyabyeva, seminars are facilitated by Ksenia Gusarova
  • Fashion Curatorship (28 hours.) Course facilitator is Yulia Demidenko
  • Fashion Marketing (28 hours.) Course facilitator is Anna Lebsak Kleimans

Optional disciplines and special courses:

  • Fashion and Uniform
  • Fashion Photography: Approaches to Research
  • Semiotics of Fashion
  • Casual Suit outside the Mainstream: New Practices of Creation, Promotion and Consumption
  • Physicality: History and Culture
  • Beauty Canons: Sociocultural Dimension
  • Fashion and Cinema
  • Fashion and New Media: Interaction Strategies and Practices
  • Fashion - Media - Geography: Fashion Spaces and Media Landscapes
  • Primary Texts in Fashion Theory: Critical Reading Experience
  • Current Trends in Sensory Research
  • Theatrical Costume: History, Theory and Practice
  • Empirical Study of Fashion
  • Fashion and Performance: Dance, Physicality, Costume
  • Shoes of the 18th-20th Centuries: History, Fashion, Semantics

I try to show students that fashion is not created by gods, but by everyone who wears clothes.
Linor Goralik, lecturer, Casual Suit outside the Mainstream course
During the Fashion and Performance course, we look at fashion as a way of bright and unorthodox self-expression, as an instrument of the theatricalization of life, turning everyday life into a holiday and show. We make an effort to understand, on the one hand, the fashionable concept of performativity, and on the other, with the performative content of fashion.
Irina Sirotkina, candidate of psychological sciences, PhD, lecturer, Fashion Theory: Fashion and Performance course
I teach how to analyze interaction of fashion and new media, and also tell students how they can apply the results of this analysis in practice: the key focus is on the ongoing changes in the fashion industry and in the mass perception of fashion influenced by digital technologies.
Ksenia Yeltseva, candidate of culturology, lecturer of the courses Fashion and New Media, Fashion-Media-Geography, Primary Texts on Fashion Theory: Critical Reading Experience"
The course will teach you to look at shoes with new eyes:
- As a cultural artifact and element of the history of everyday life,
- As a specific area within fashion, design and art,
- As a material reflection of changes in society, culture, technology,
- As a symbol and sign in visual culture and media.


Maria Terekhova, lecturer of the course Shoes of the 18th – 20th Centuries: History, Fashion, Semantics
I introduce basic concepts and key theories to our students that help them capture a comprehensive analytical outlook of fashion as a key symbolic system and a central phenomenon of the present-day life.
Lyudmila Alyabyeva, head of the program, chief editor of the Theory of Fashion magazine

Program Lecturers

  • Sergey Zuev, Rector of the Moscow School of Social and Economic Sciences (MSSES), Dean of the Faculty of Public Administration of the Russian Presidential Academy of National Economy and Public Administration (RANEPA)
  • Lyudmila Alyabyeva, head of the Fashion Theory discipline, chief editor of the Fashion Theory: Clothes, Body, Culture magazine
  • Olga Annanurova, culturologist, curator, lecturer at the Department of Cinema and Contemporary Art, Russian State University for the Humanities (RSUH)
  • Olga Vainshtein, philologist, fashion theorist, leading researcher at the Meletinsky Institute of Higher Humanitarian Studies; Russian State University for the Humanities (RSUH)
  • Linor Goralik, writer, researcher, lecturer at the Higher School of Economics
  • Ksenia Gusarova, candidate of culturology, lecturer of the program Fashion Industry: Theory and Practice / Fashion Studies (MSSES, Moscow), senior researcher at the Institute of Higher Humanitarian Studies, Russian State University for the Humanities, senior lecturer at the Department of Cultural Studies and Social Communication, RANEPA
  • Tatiana Dashkova, associate professor, Higher School of European Cultures, Russian State University for the Humanities (RSUH)
  • Yulia Demidenko, art critic, deputy director for scientific work, State Museum of the History of Saint Petersburg
  • Ksenia Eltsova, candidate of culturology, lecturer at the Higher School of European Cultures, Russian State University for the Humanities
  • Ekaterina Zhiritskaya, culturologist, perfume critic
  • Anna Lebsak-Kleimans, candidate of sociological sciences, co-owner and CEO of Fashion Consulting Group, founder and methodical director of the Educational Center Management and Communication in the Fashion Industry, Higher School of Economics
  • Anastasia Nefedova, costume designer, designer, production designer. Design director of the Stanislavsky Electrotheatre
  • Olga Nikitina, candidate of culturology, head of the Department of Foreign Languages, Moscow Art Theater School
  • Galina Orlova, psychologist engaged in human studies, associate professor at the Southern Federal University (Rostov-on-Don) and the European Humanities University (Vilnius)
  • Irina Sirotkina, candidate of psychological sciences, leading researcher at the Institute of the History of Natural Science and Technology of the Russian Academy of Sciences
  • Maria Terekhova, culturologist, art critic, researcher at the Museum of the History of Saint Petersburg

International internships are available for the students of the program. For example, in 2019, during the summer internship in the UK, students visited several key educational centers for the industry - Winchester School of Art, Westminster Mensware Archive, Brighton Museum and Art Gallery, Bath Fashion Museum, London College of Fashion and Victoria and Albert Museum. Evgeniya Kaplieva, an intern, shared her experience how they learned from the English curators during the internship.

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